Okay, clearly I’m joking. I believe everything within the Swarovski store in Innsbruck exceeds our €10 souvenir budget by just a little bit. But hey, it’s still fun to browse! Although Swarovski Crystal Worlds, the company’s headquarters, is more popular with tourists, with its unique exhibits and a wide range of crystal products on display, Swarovski’s flagship store in Innsbruck has become an attraction worth visiting, too.
Located right in the middle of Old Town, the Innsbruck Swarovski store is one of the largest in the world. Before we even entered the store, we could tell this place was one-of-a-kind. (A quirky, insect-themed art exhibit is certainly one way to make your products memorable!) Once inside, design elements like the shimmering crystal chandelier, gracefully cascading down two entire floors, and the crystal bubble staircases created the perfect atmosphere for luxury shopping.
As we walked through, admiring all the shiny trinkets we knew we weren’t going to purchase, I was reminded of those days in childhood when my sister and I would flip through the pages of catalogs that came in the mail. We’d pick our favorites on each page, knowing full well our mother would never buy them for us. It was an early version of window shopping, I suppose. I’ve grown quite accustomed to only window shopping now. Everything good is always out of my price range!
Originally just a way to kill some time before we headed to the airport, we ended up enjoying our experience at the Swarovski store even more than we thought we would. Lexie most of all – she adores anything colorful and shiny! There are all sorts of objects to look at here – jewelry, accessories, beauty products, home goods, crystal-encrusted figurines – and they come in all price ranges, as well. (If you’ve got a spare €20,000, you can take home the crystal-studded tiger pictured above. Anyone interested?) The store is open daily, and they have a very friendly staff available to help if you’re actually there to purchase something, unlike us who were there to, er…take pictures?
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